The Aneri was created through the expertise of Giancarlo Aneri, considered by most as “the prince of marketing.” His career path can be well compared to a University Case History.
To be successful – says Aneri – need to know where you want to get. When I started my business in the world of wine I did a project. I started out by choosing a product. Everything began with Prosecco, a versatile, fruity, fresh and sparkling wine that is distinctively Italian like a few others. A product that the whole world envies us because it comes from a unique devoted land nearby Venice and has no equal in the world. Nowadays Aneri controls the production of three vine farms that produce grapes of prosecco at the highest level of quality. We were honoured to have our Prosecco served on Juventus F. C. 100 years celebration, to the celebration of the election of the Presidents of the Italian Republic Ciampi and Napolitano and U.S. President Barack Obama and President Trump.
From the precursor Prosecco, the range of Aneri wines has grown over time and now includes: a great red, Amarone Stella, a precious wine honored by the Italy’s former Prime Minister to the 25 Europe Prime Ministers on European Constitution signature in Rome in 2004 and given as a gift to the Great Eight of the Earth during the G8 Summit in L'Aquila in 2009; Leda Pinot Blanc, a harmonic, fruity and elegant white wine, produced in Alto Adige; then Pinot Noir Ale, ruby red color with intense and refined scents and delicate taste at the same time. It could not miss the latest in Aneri “home”, LEONE, the Aneri Organic Prosecco Docg. Fully included in the range of high quality Prosecchi produced by the company, the Aneri n. 7 Leone Organic is a dry wine, with characteristics of elegance and lightness that, together with the delicate aroma, give it a pleasant and excellent drinkability.
These wines have been appreciated by President Bush and Cameron, are on the wine lists of some of the most prestigious and fashionable establishments around the world, from the Four Seasons to the Bulgari Hotel in Milan, the Splendido Hotel in Portofino, Sir Rocco Forte five star Hotel De Russie in Rome, and the celebrated restaurants of the San Carlo Group in London, to the Cipriani in Dubai and the Cipriani in Monte Carlo, the Stresa in Paris, the Cracco Restaurant in Milan, they are on board the prestigious MSC cruises and Freccia Rossa trains whose catering is taken care of by the Elior Group, they are also present on board the Air Dolomiti – Lufthansa Group planes, just to name a few.
The Aneri philosophy is to produce only premium quality wines in limited quantities, which respect the tradition of the land, the vines and the good living. If you believe in your product, it will be easier to propose it around the world. Like other manufactured Italian products, clients recognize and identify a genuine brand, when this happens, success shortly follows.